Sim Senesi has been employed in financial services since 1988, having worked mainly for large financial institutions such as MLC, BT and AMP, specialising in practice management, training and compliance of financial advisers and businesses. She has also owned her own financial planning firm and has been lecturing/tutoring in Financial Planning and Business subjects with Kaplan since 2005. Her qualifications include a Master of Business Administration, a Bachelor in Communications and a Post Graduate Diploma in Business Studies. Her professional designations include the Certified Financial Planner (CFP) designation, and she is also a Fellow with FINSIA.